Vicci Launches 2012 Ben Spies Apparel & Merchandise collection
Thursday, 12 April 2012 00:00

Petaluma, CA (April 12, 2012) - Vicci Fashion Group in conjunction with MotoGP star Ben Spies has launched the Official 2012 Ben Spies Licensed Merchandise collection on www.vicci.com.

The 2012 Spies line offers apparel for men, ladies and kids, including long and short sleeve shirts and fleece, hats and various other accessories including flags, decals, key chains, lanyards and more. In addition to the vibrant new Spies colors, the collection features high quality fabrics and graphics that look and feel great.

“This is our 3rd season working with the Speez Racing organization and we’re thrilled to introduce the 2012 collection featuring Ben’s new colors and branding,” said Lisa Vanbeek, Vice President and Co-Founder of Vicci Fashion Group. “We’ve been working closely with Ben to create a line that represents his personal style and taste in clothing so Ben has given his stamp of approval on every item in the collection. I think the fans are going to really like the new look.”

The Texas-born racing sensation is equally excited about the new 2012 line. “We’ve spent a lot of time over the past year building our new brand and identity package,” Ben reflected. “We’re now finally able to share all the hard work with our fans by offering this new merchandise collection. We’ve created a line that is sharp and attractive without being too ‘over the top’, so I think the fans will really like it.”

The new Spies collection is available for purchase now at www.vicci.com, and will also be sold trackside at MotoGP events worldwide throughout the 2012 season.