PETALUMA, CA (January 2011)— Vicci Fashion Group is pleased to announce its partnership with Moto GP rider, Ben Spies and Speezracing, as the official apparel supplier and licensee for Ben Spies’ apparel and merchandise. This partnership between Spies and Vicci includes a multi-year agreement and license for Vicci to produce apparel and accessories to be sold globally at all MotoGP events, motorcycle dealerships, various motorsport retailers and e-tailers as well as online at the Ben Spies Store: www.Vicci.com.

Starting his professional AMA career in 2000, Spies quickly made a name for himself with consecutive Superbike titles in 2006, 2007 and 2008. The following year, 2009, marked Ben’s first year in World Superbike and it was that rookie year where he set numerous track records and won the championship. In 2010, he transitioned into MotoGP and made his presence known finishing 6^th in the championship, walking away with multiple rookie of the year honors while simultaneously accumulating more points than any other non-factory first-year rider in series’ history. For Spies, or “Elbowz” as he’s known for his unique riding style, it is only a matter of time before he takes his place among the series’ elite.

Vicci recognizes this up and coming star’s potential and feels as though this partnership will be mutually beneficial. Having more than a decade of experience in the motorsports industry, Vicci has established and maintained a reputation for excellence in its products and professional conduct that continues to help the company grow as a leader in the industry. With a focus on sublimated apparel and innovative design, this cutting edge company is a very smart match for the huge talent, Ben Spies.

Phil Baker of BCS Management and manager to Spies comments on the union: “We predict great success with the coming collaboration, and Ben is excited for the future of his brand. We had the chance to work with many companies and decided to see how things would develop with Vicci throughout 2010. Vicci quickly proved their ability to focus on quality, cutting edge design and efficient service - three main attributes that we were looking for. We have the utmost confidence in Allan and the Vicci team; we feel very fortunate about our decision to unite as a team with Vicci and look forward to our partnership in the years to come.”

Allan Hermansen, President of Vicci, conveys his enthusiasm for Spies and the recent partnership: “We’re definitely excited to be working with rookie sensation Ben Spies over the coming years. He has made a huge impact on the world of motorcycle racing, and it is truly a pleasure to watch him perfect his craft as one of the world’s elite motorcycle racers. It will be amazing to see the career of a rider of Ben’s caliber grow and exceed expectations as he makes his next mark on MotoGP. We know what a truly gifted competitor Ben is and we feel honored to be a part of his successful career to come.”

Vicci Fashion Group is a custom apparel house specializing in sublimated apparel for the motorsports industry. Vicci outfits many of the biggest names in motorsports including organizations in NASCAR, NHRA, Formula1, Indy Car, AMA and many more. www.Vicci.com